Mark Zuckerberg's Threads is probably the app best poised to take down Elon Musk's Twitter. The door's now open for two billion people to start threading their thoughts in a place that's not Twitter. Meta's slated to debut its new rival to Twitter — an app called Threads — on July 6. Threads' main advantage is probably the number of people already using Instagram, or a reported two billion monthly active users in 2021. Meta's chief product officer, Chris Cox, has called Threads a response to creators and public figures who wanted a platform that's "sanely run."

---

Persons: Donald Trump's, Elon, Mark Zuckerberg, Meta, it's, Morgan Stanley, it's gunning, Chris Cox, Musk, Zuckerberg Organizations: Elon, Twitter, Meta, Facebook